Claranova has long been a leader in PC software development and marketing. With substantial development of its own intellectual property and strategic partnerships for the publication of key third-party titles, Avanquest Software's dominance in its field has only been bolstered by very successful acquisitions over the past decade, including those of Nova Development and MicroApplication.
Avanquest Software titles incorporate products in a wide variety of categories, including:
Avanquest Software titles are carried in literally tens of thousands of individual storefronts in more than 100 countries across the globe. Key retail partners include Walmart, Dixons, Carrefour, Mediamarkt, Staples and many more. In some geographies, including the United States, Avanquest Software has more titles on retailers' shelves than any other company.
But times have changed. And while brick-and-mortar software sales remain an important part of the company's revenue stream, other channels have eclipsed it in growth. In particular, Avanquest Software's e-commerce business addresses changing consumer behavior with tools that are technologically state-of-the-art.
One would be hard-pressed to find a more advanced platform for the management, sale and support of downloadable PC software," claims Olivier Thirion, general manager of Avanquest Software's e-commerce business unit. "With cloud-based digital software delivery tools, we successfully offer our entire catalog of consumer and small business titles in multiple geographies, multiple languages, multiple currencies and multiple price points. And we do it all with Avanquest-developed systems that ensure we are nimble and promotional in some very innovative ways.